Brand

Development

Our client:

A luxury publishing house.

Our mission:

To create a new high-end contemporary womenswear brand.

The story:

After helping the client define a clear vision for the brand, we conducted a series of market studies to identify the target customer as well as to establish the main competitors. We then worked on implementing a collection plan, which involved taking care of everything – and by everything we mean everything from the creative direction, sourcing and merchandising to coordinating suppliers and styling the pieces. On the business side of it, we worked out a pricing strategy while keeping operations cost-efficient (sampling, warehousing etc.) and optimising margins. As part of a strong 5-year business plan, we also set up a communications calendar while studying the best commercial and distribution strategy.

The bottom-line:

The launch is planned later next year stay tuned!





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